The time for change is now. The cost of unhealthy professionals is too high - not just for individuals, but for the communities, industries, and economies that unhealthy leaders influence. Many professionals are operating at a fraction of their true potential, and the consequences ripple out.

At Birch Cove, we help professionals and businesses optimize health and performance. For individuals, we transform physical, mental, and emotional capability through targeted habit and lifestyle changes, empowering professionals to lead with clarity, make better decisions, and sustain energy. For businesses, we consult and collaborate to enhance services that provide real value through health and well-being offerings.

When the body, mind, and energy are aligned, success follows. Health is the foundation of performance. Unlocking full potential and peak performance leads to elevated business and life.

Birch Cove is led by Sarah Parkins, a certified health coach and seasoned business leader with over 25 years of experience across industries like finance, technology, consulting, and public service. As the founder of three U.S. startups, Sarah has navigated the complexities of leadership while balancing personal challenges, gaining invaluable insights into the intersection of health, leadership, and business success.

Sarah works one-on-one with professionals, helping them optimize their physical, mental, and emotional health to elevate performance. She also consults with businesses, providing strategies to enhance health and well-being offerings that add real value to their teams and organizations.

Sarah's personal journey with health challenges and life transitions has fueled her mission to empower others. With a deep understanding of the pressures facing high-performing professionals and business owners, she is dedicated to helping them perform at their highest potential. Through Birch Cove, Sarah is building a movement to transform how leadership and health are approached in the business world.

Why the Name “Birch Cove”?

Sarah named "Birch Cove" inspired by her lifelong connection to nature’s beauty and resilience. From childhood, she admired the silver birches she spotted on train journeys with her mum, drawn to their white bark as a beacon in the forest. Over time, she learned how birch trees thrive through interconnected roots, a lesson in support and resilience. Sarah’s awe of Malham Cove in Yorkshire and other inspiring coves around the world further shaped her vision. Birch Cove reflects these experiences, promoting care, connection, and empowerment for individuals, communities, and businesses.

Advisory Board

Birch Cove is supported by a private accomplished senior advisory board whose diverse expertise enhances strategic decision-making and innovation. With backgrounds in financial asset management, venture capital, technology, real estate, clinical psychology, and physical health, the board provides guidance to ensure Birch Cove remains at the forefront of delivering impactful and client-focused solutions. This collective wisdom strengthens Birch Cove’s ability to offer meaningful, effective support to clients.

Influences & Inspirations for Birch Cove

Disclaimer: The individuals featured in the "Influences and Inspirations" section have influence and inspire Birch Cove through their work, writings, and ideas. Some have been teachers through their lectures in health programs, while others have been influential through their broader public work. While some have been directly worked with and learned from, there may not be personal relationships or current collaborations with any or all of them. The views expressed by these experts are not necessarily adopted by Birch Cove. The inclusion of their photos and links is solely for context and to provide additional resources related to their work, and does not imply any formal association or affiliation with Birch Cove.