Hi, I’m Sarah Parkins

With over 25 years of international experience across England, Germany, and America, I’ve navigated sectors including institutional finance, technology, consulting, and public sectors. Over the past eight years, I’ve founded, launched, and led three U.S. startups, gaining experience from inception to securing investor backing, all while balancing business growth with personal challenges.

Since 2019, my focus has been on enhancing well-being within the business landscape. My personal journey with health challenges, loss, relationship changes, international caregiving, and more has deepened my understanding and inspired my mission to empower others to live vibrantly and well. I have evolved Birch Cove to address the growing decline in well-being by offering tailored solutions designed to support individuals and organizations in today’s demanding environment.

As a certified Health Coach from the Institute for Integrative Nutrition, I am dedicated through Birch Cove to fostering personal empowerment and holistic well-being. Our approach supports and enhances overall health and fulfillment. For businesses, we offer Flexible Health Coaching to manage stress, boost vitality, and improve wellness; Well-Being Integration Consulting to align wellness strategies with business goals; and Executive and Leadership Coaching to incorporate well-being practices to deepen leadership competencies.

I’ve created Birch Cove services to provide complementary support, seamlessly integrating with your existing wellness efforts to promote personal and professional growth. I’m excited to partner with you on this journey toward greater well-being and success, both individually and within your business. Explore the website to learn more about our offerings, and feel free to book a consultation to discuss how we can work together!

Why the name Birch Cove?

Sarah chose the name "Birch Cove" with great deliberation, drawing from her lifelong connection to nature's beauty and resilience.

Since childhood, Sarah has cherished birch trees, particularly the silver birches she would catch glimpses of while traveling with her Mum on trains heading to London. The white bark fascinated her, a natural beacon in the forest. Later in life, she discovered how birch trees support each other through interconnected roots, sharing resources to thrive together — a lesson in connection, support and resilience that deeply resonated with her.

Sarah's early memories also include the awe-inspiring Malham Cove in Yorkshire, England, where she felt the majestic yet nurturing power of nature. Throughout her global travels, she found magnificence and inspiration in various coves, each evoking a sense of restoration and peace.

Combining these experiences and more, and inspired by nature’s restorative qualities, Sarah has integrated her insights into Birch Cove to promote care, connection, and empowerment. Birch Cove is dedicated to enhancing the well-being of individuals, communities, and businesses.

Influences & Inspirations: The Voices That Shape Birch Cove

Disclaimer: The individuals featured here have influenced and inspired the development of Birch Cove through their work, writings, and ideas. Some have been teachers through their lectures in the health coaching program, and others have been influential through their broader public work. While some have been directly worked with and learned from, there may not be personal relationships or current collaborations with any or all of them. The inclusion of their photos and links is solely for context and to provide additional resources related to their work, and does not imply any formal association or affiliation with Birch Cove.